Like most dental practices, you don’t think about your office as a small business. Do you ever lean back in your chair and wonder “Why are we not growing” , “Why doesn’t staff care about this place”, or “How can I get everyone to buy in”? My suggestion… you should implement a 30, 60, and 90 day [...]
Guest post by Rebecca Buscemi Deciding that you are ready to integrate social media into your marketing mix is an exciting and big step. After making the decision that you are moving in the direction of social media, you need to decide whether you are able to handle the work or if you are going to [...]
Written by Debra Lee Engelhardt-Nash, AA, BFA, and Richard Train Original article posted on Dentistry Today. The Internet seems like an obvious place for anyone with a unique product or strategy to sell to the general consumer. The success of companies like eBay and Amazon are obvious examples of that statement. However, service businesses (like [...]